When the Personal Becomes Political: Mitigating Damage following Scandals

نویسنده

  • Scott Brenton
چکیده

This study aims to assess the potency of smear campaigns in politics and whether damage can be mitigated. The main effects of and interactions between different types of scandals (adultery, misuse of public money/tax evasion & abuses of power), types of accounting strategies (excuse, justification, refusal & concession), and the gender of the politician are tested. Respondents evaluate the politicians in terms of perceptions of their integrity, persuasiveness and openness following the scandal, as well as assessing the electoral impact of the scandal and the limits of privacy. Politicians who justify their behavior positively or deny involvement altogether can mitigate the damage to some extent.

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تاریخ انتشار 2011